Google primarily provides search and
advertising services, which together aim to organize and monetize the
world’s information. In addition to its dominant search engine, it
offers many tools and platforms including its more popular products.
There are more than a hundred Google
services & products and some useful ones are little-known. We
prepared a guide for Google’s services and products to show you how big giant Google is. If you want to add a Google
service or product that doesn’t exist in this list, please feel free to comment.
We arranged Google’s services and products (only 130 of them!) into
10+1 categories:
Search (19 Services/Products)
- Google Search:
Most-used search engine on the Web. Google’s first service and most-widely known website in the World.
- Google Image
Search: Search for images on the web.
- Google Video
Search: Search and watch millions of videos. Includes forum and personalized recommendations.
- Google Music Search:Search for artists, albums, songs or lyrics. (Currently only available in the U.S.)
- Google
Books:
Search the full text of books that Google scans, converts to text using
optical character recognition, and stores in its digital database.
- Google
Blog Search: Find blogs on your favorite topics
- Google News:
Aggregated headlines and a search engine of many of the world’s news sources.
- Google Zeitgeist:
A Google report of the fastest changing and most popular online
searches. “Zeitgeist” means “the spirit of the times”, and Google
reveals this spirit through the aggregation of millions of search
queries they receive every day.
- Google Custom Search Engine:With Google Custom Search, you can harness the power of Google to create a customized search experience for your own
website.
- Google Web
Directory:Collection
of links arranged into hierarchical subcategories. The links and their
categorization are from the Open Directory Project, but are sorted using
PageRank.
- Google
Scholar:
Provides a search of scholarly literature across many disciplines and
sources, including theses, books, abstracts and articles.
- GOOG-411:Search for local businesses using your voice, from any phone, for free. Dial 1-800-GOOG-411.
- Google
Trends:Shows
how often a particular search-term is entered relative to the total
search-volume across various regions of the world, and in various
languages.
- Google Code Search:Search public source code.
- Google
Patents Search:Search the full text of the U.S. patent corpus and find patents that interest you.
- Google
Alerts:Notifies its users by email, or as a feed, about the latest web and news pages of their choice.
- Google Product Search: Presents photographs of products and links to the stores that sell them online.
- Google Movies:Obtains
Film showing times near a user-entered location as well as providing
reviews of films compiled from several different websites.
- Google Shenghuo:Google
ShengHuo Search, or Google Life Search allows users to search online
classified ads and user reviews from China’s websites and from the
information their partners provided and available only in Chinese.
Advertising (10 Services/Products)
- Google
Adsense:Offers
a contextual advertising solution to web publishers.Website owners can
enroll in this program to enable text, image, and video advertisements
on their websites.Many websites use AdSense to monetize their content.
- Google
AdWords:Offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads for a specific keyword.
- DoubleClick:A
global Internet Advertising Solutions company that offers technology
products and services that are sold primarily to advertising agencies
and media companies to allow clients to traffic, target, deliver, and
report on their interactive advertising campaigns.Google acquired
DoubleClick for US $3.1 billion in cash,on April 13, 2007.
- Google
Ad Planner:An online tool that allows users to view traffic estimates for popular web sites and create media plans.
- Google Affiliate Network :Connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.
- Google Ad Manager:A
hosted ad management solution that can help you sell, schedule,
deliver, and measure all of your directly-sold and network-based
inventory.
- Google
Grants:Google
Grants is a unique in-kind donation program awarding free AdWords
advertising to select charitable organizations.The Google Grants program
empowers non-profit organizations to achieve their goals by helping
them promote their websites via advertising on Google.
- Google
TV Ads:Google
TV Ads is a flexible, all-digital system for buying more accountable
and measurable TV advertising. Using the familiar AdWords interface, you
can launch a TV advertising campaign in minutes.
- AdMob:AdMob
is one of the World’s largest mobile advertising platforms and claims
to serve more than 7.1 billion mobile banner and text ads per month
across mobile Web sites and handset applications. In November 2009 it
was acquired by Google for $750 million.
- Adscape Media:Adscape
is a San Francisco in-game advertising company that was acquired by
Google in February 2007. The company has services that include
delivering dynamic advertisements to video games. Adscape is one of the
least known properties of Google.
Location (12 Services/Products)
- Google Maps:Find
local businesses, view maps and get driving directions.
- Google Earth:Lets
you fly anywhere on Earth to view satellite imagery, maps, terrain, 3D
buildings, from galaxies in outer space to the canyons of the ocean. You
can use it as a browser plug-in or a standalone desktop application.
- Google Building Maker:Google
Building Maker is a web application that allows users to build
three-dimensional buildings for inclusion in Google Earth.
- Google Street View:A
feature of Google Maps and Google Earth that provides 360° horizontal
and 290° vertical panoramic views from a row of positions along the
street (one every approximately 10 or 20 meters) for many streets in the
world, from a height of about 2.5 metres.
- Google
Transit:Calculates route, transit time and cost, and can compare the trip to one using a car; integrated into Google Maps.
- Google Sky:A
feature for Google Earth and an online sky/outer space viewer.
- Panoramio:
Panoramio is a geolocation-oriented photo (photos of the world) sharing website.
- Google
Latitude:Share your location, see your friends’ locations on a map or in a list by using your mobile phone or your computer.
- Google Local Business Center:Create
a business listing with your address(also your location on Google
Maps), phone, hours of operation and more to be sure customers find you.
- Google
Moon:A photographic map of the equatorial region with pan and zoom capability, showing locations of the Apollo landings on the moon.
- Google Mars:Google
Mars provides a visible imagery view, like Google Moon, as well as
infrared imagery and shaded relief (elevation) of the planet Mars.
- Google City Tours:Given
a starting address, City Tours finds nearby points of interest and
suggests a walking tour which visits as many points of interest as
possible in the time available.
Communication & Publishing (17 Services/Products)
- GMail:Google approach to
the email;7+ GB of storage, less spam, and mobile access.
- Google Talk:A
free Windows and web-based application for instant messaging and voice over internet protocol (VOIP), offered by Google.
- Orkut:Social
networking service, where users can list their personal and
professional information, create relationships amongst friends and join
communities of mutual interest
- Blogger:Blogger
is a free blog publishing tool from Google for easily sharing your thoughts with the world.
- Google Profiles:A
Google Profile is simply how you represent yourself on Google products —
it lets you tell others a bit more about who you are and what you’re
all about.
- YouTube:YouTube
is the most popular video sharing website on which users can upload and
share videos. In November 2006, YouTube was acquired by Google for
$1.65 billion.
- Google Voice:The
service provides a U.S. phone number, chosen by the user from available
numbers in selected area codes, free of charge. Inbound calls to this
number are forwarded to other phone numbers of the subscriber. Outbound
calls may be placed to domestic and international destinations by
dialing the Google Voice number or from a web-based application. It also
supports voicemail and sms forwarding. Google Voice is only available
for users in the United States.
- Picasa Web
Albums:Fast and easy photo sharing from Google. Share with friends and family, or explore public photos.
- Knol:Knol
is a Google project that aims to include user-written articles on a range of topics.
- Google
Wave:A
web-based service, computing platform, and communications protocol
designed to merge e-mail, instant messaging, wikis, and social
networking. Google Wave is currently in a limited preview.
- Google
Buzz:Google
Buzz is a social integration tool by Google, designed to integrate into
the company’s web-based email program, Gmail. Buzz allows users to
choose to share publicly with the world or privately to a small group of
friends each time they post.[4] Picasa, Flickr, Google Reader, and
Twitter are currently integrated.
- Google
Groups:A
service from Google that supports discussion groups, including many
Usenet newsgroups, based on common interests. Membership in Google
Groups is free of charge and many groups are anonymous.
- Aardvark:Aardvark
analyzes questions to determine what they’re about and then matches
each question to people with relevant knowledge and interests to give
you an answer quickly. Google acquired Aardvark in February,2010.
- Textcube:Google has acquired Korean blogging platform Textcube owned by TNC in September, 2008.
- Google Questions and Answers:A
free knowledge market offered by Google that allows users to
collaboratively find answers to their questions. It was launched in June
28, 2007 and replaces the discontinued fee-based Google Answers
service. Google had chosen Russia as the first country to launch this
new service.
- Google Fiber for Communities:Google
is planning to build, and test ultra-high speed broadband networks in a
small number of trial locations across the country. We’ll deliver
Internet speeds more than 100 times faster than what most Americans have
access to today with 1 gigabit per second, fiber-to-the-home
connections.
- Google Public DNS:Google
Public DNS is a free, global Domain Name System (DNS) resolution
service, that you can use as an alternative to your current DNS
provider. Google Public DNS has made many improvements in the areas of
speed, security, and validity of results.
Online Shopping (4 Services/Products)
- Google
Store:Official
Google Store. The only place to to buy original Google and YouTube
branded stuff like wearables, accessories,office equipments… Very
interesting and unknown Google service.
- Google
Checkout:An
online payment processing service provided by Google aimed at
simplifying the process of paying for online purchases. Users store
their credit or debit card and shipping information in their Google
Account, so that they can purchase at participating stores at the click
of a button.
- Google
Base:An
online database provided by Google into which any user can add almost
any type of content, such as text, images, and structured
information.Google Base is acting like a online classified ads service
- Google Merchant Center:A
new service that makes it easy to upload and manage the Product
listings you want to appear in Google Product Search, AdWords, and other
Google properties. You can think it as product-specialized form of
Google Base.
Personal Productivity (26 Services/Products)
- iGoogle:iGoogle
is your personalized Google page. Add news, photos, weather, and stuff from across the web to your page.
- Google
Toolbar:Google
Toolbar is an Internet browser toolbar available for Internet Explorer
and Mozilla Firefox. It adds buttons to easily access some Google
services like Gmail, Google Translate, SideWiki…
- Google
Desktop:Google
Desktop is desktop search software made by Google for Mac OS X, Linux,
and Microsoft Windows. The program allows text searches of a user’s
e-mails, computer files, music, photos, chats, Web pages viewed and lets
you add some gadgets.
- Google Chrome:Google
Chrome is a browser that combines a minimal design with sophisticated
technology to make the web faster, safer, and easier.
- Google
Contacts:A
place to import, store and view all of the contact information that’s
important to you. You can also create your own groups of contacts to
easily email many people at once.
- Google
Calendar:Google Calendar is a free time-management web application offered by Google.
- Google
Tasks:Keeps
track of what you need to do. You can just click and type to add new
tasks, set due dates or add notes, and check them off as you’re done.
Your task list stays up to date no matter how you access it. You can
reach your Tasks from Gmail, Calendar, Chrome Browser, iGoogle and even
your mobile phone.
- Google Docs:Create
and edit web-based documents, spreadsheets, and presentations. Store documents online and access them from any computer.
- Google
SketchUp:Google SketchUp is software that you can use to create 3D models of anything you like.
- Google
Fusion Tables:With
Google Fusion Tables, you can upload small or large data sets from
spreadsheets or CSV files, and visualize your data on maps, timelines
and charts.
- Google
Health:Google
Health allows you to store and manage all of your health information in
one central place. With Google Health, you can access your health
information anywhere, at any time.
- Google
Reader:Google
Reader constantly checks your favorite news sites and blogs for new
content. Whether a site updates daily or monthly, you can be sure that
you won’t miss a thing and share your favorite items (links) with your
friends.
- Google Bookmarks:Google
Bookmarks is a free online bookmark storage service. It allows to
bookmark favorite websites and add labels or tags, and also notes. The
bookmarks are searchable, and searches are performed on the full text of
the bookmarked pages, not just the labels and notes.
- Google Fast
Flip:a
web application that lets users discover and share news articles. It
combines qualities of print and the Web, with the ability to “flip”
through pages online as quickly as flipping through a magazine.
- Google Accounts:A
Google Account is a user account which provides access to Google-owned
services. After a Google Account is created, users can add other Google
applications. Account settings are stored in one place, but each
application has its own settings.
- Google Dashboard:Allows a person with a Google Account to compile all the personal information associated with their account.
- Google Translate:Google’s
free online language translation service instantly translates text and
web pages. It translates form/into more than 50 languages.
- Google Transliteration:Google
Transliteration allows you to type phonetically using roman characters.
Simply type a word the way it sounds in English and Google
Transliteration will convert it to its local script. It currently
supports 17 languages: Arabic, Bengali, Greek, Gujarati, Hindi, Kannada,
Malayalam, Marathi, Nepali, Persian, Russian, Sanskrit, Serbian,
Punjabi, Tamil, Telugu and Urdu.
- Google Dictionary:Google’s free online dictionary service.
- Google Pinyin: Google Pinyin IME (谷歌拼音输入法) is an input method for Chinese-language, developed by Google China Labs.
- Google Script Converter:
Script Converter is a Google Labs product that allows the user to read a
web page in a script of their choice. For example if the user can
understand spoken Tamil but cannot read the script, they will be able to
view Tamil web pages in English (Roman) script.
- Google NotebookGoogle
Notebook is a free online application offered by Google that allows
users to save and organize clips of information while conducting
research online. The browser-based tool permits a user to write notes,
clip text and images, and save links from pages during a browser
session.
- Google Web History:Google Web History helps you view and manage your web activity. A must-use tool especially for web miners.
- Google Finance:Google Finance offers a broad range of information about stocks and other financial data.
- Google Sidewiki:Google
Sidewiki is a browser sidebar that lets you contribute and read
information alongside any web page. With Sidewiki you can view comments
made by other users of the Google Toolbar made on a website.
- Google
Pack:Google
Pack is a software package that allows users to discover, install, and
maintain a number of Google-branded and third-party application
programs.
Business Solutions (7 Service/Products)
- Google
Apps:Google
Apps is a service from Google for using custom domain names with
several Google products for your business. It features several Web
applications with similar functionality to traditional office suites,
including: Gmail, Google Calendar, Talk, Docs and Sites.
- Google
Postini:Google
email security and archiving services, powered by Postini, make your
existing email system more secure and compliant.On 9 July 2007, Google
announced that it had signed a definitive agreement to acquire Postini
for $625 million in cash for the acquisition.
- Google Search Appliance:The
Google Search Appliance is a rack-mounted device providing document
indexing functionality, that can be integrated into an intranet,
document management system or web site using a Google search-like
interface for end-user retrieval.
- Google Commerce Search:With
Google Commerce Search, you can power your online retail experience
with fast, trusted Google search technology. Like google.com, automatic
spellcheck, stemming, and advanced synonym options mean shoppers will
find what they’re looking for with fewer unnecessary clicks and no
frustrating navigation mazes.
- Google Geospatial Solutions:You
can incorporate your company’s data into Google Maps and Google Earth
to be shared quickly and easily with colleagues and client with
enterprise versions of these products.
- Google Coupon Feeds:Google
coupon feeds enable businesses to provide coupon listings that will be
included in Google search results. Coupon feeds enable merchants to
easily distribute coupons for free via the web. Consumers can also
search for, print and redeem coupons for free.
- Google Solutions Marketplace:The
Google Solutions Marketplace links customers to vendors whose solutions
integrate and extend Google’s communication, collaboration, and
enterprise search products.
Mobile (6 Products/Services)
- Google
Mobile:Lets you access popular Google services like Search, Gmail, Maps, YouTube, Buzz and others from your mobile phone.
- Android:Android
is a mobile operating system using a modified version of the Linux
kernel. It was initially developed by Android Inc., a firm later
purchased by Google, and lately by the Open Handset Alliance. It allows
developers to write managed code in the Java language, controlling the
device via Google-developed Java libraries.
- Android Market:Android Market is an online software store developed by Google for Android devices.
- Nexus
One:The
Nexus One is a smartphone from Google that uses the Android open source
mobile operating system. The device is manufactured by Taiwan’s HTC
Corporation.
- Goggles:Google
Goggles lets you use pictures taken with your mobile phone to search
the web. It’s ideal for things that aren’t easy to describe in words.
There’s no need to type or speak your query – all you have to do is open
the app, snap a picture, and wait for your search results.
- Google
Sync Services:Google Sync Services helps you synchronize your mail, calendar and contacts for your desktop and mobile devices.
Developement (22 Services/Products)
- Google
Code:Google’s official developer site. Featuring APIs, developer tools and technical resources.
- Google
Labs:Google
Labs is a website demonstrating new Google projects “that aren’t quite
ready for prime time”. It serves as a testing ground for new services
being developed.
- Google Webmaster Central:One-stop
shop for webmaster resources that will help with your crawling and
indexing questions, introduce you to offerings that can enhance and
increase traffic to your site, and connect you with your visitors.
- Google
Analytics:Google
Analytics is the enterprise-class web analytics solution that gives you
rich insights into your website traffic and marketing effectiveness.
- Google App Engine:Offers users the ability to build and host web applications on Google’s infrastructure.
- Google
Chromium OS:Chromium
OS is an open-source project that aims to build an operating system
that provides a fast, simple, and more secure computing experience for
people who spend most of their time on the web.
- Google Go:A New
open-source programming language that’s Python meets C++, developed by Google.
- Google Sites:Google
Sites is a free and easy way to create and share webpages. Google Sites
started out as JotSpot. In October 2006, JotSpot was acquired by Google
and in February 2008, Google Sites was unveiled using the JotSpot
technology.
- FeedBurner:FeedBurner
provides custom RSS feeds and management tools to bloggers, podcasters,
and other web-based content publishers. In June 2007, FeedBurner was
acquired by Google.
- reCAPTCHA:reCAPTCHA
is a system originally developed at Carnegie Mellon University that
uses CAPTCHA to help digitize the text of books while protecting
websites from bots attempting to access restricted areas. On September
16, 2009, Google acquired reCAPTCHA.
- Subscribed Links:
Let you create custom search results that users can add to their Google
search pages. You can display links to your services for your
customers, provide news and status information updated in
near-real-time, answer questions, calculate useful quantities, and more.
- OpenSocial:OpenSocial
defines a common API for social applications across multiple websites.
The ultimate goal is for any social website to be able to implement the
API and host 3rd party social applications.
- Google Friend Connect:Google
Friend Connect is an online service by Google that allows users on the
internet to connect with their friends on different websites. Google
Friend Connect lets site owners instantly awaken and strengthen the
community that visits their web site.
- Google Gears:A
Firefox and Internet Explorer extension that allows to navigate on
compatible websites offline and synchronize when going back online.
- Google Project Hosting:Host your open source project on Google Code.
- Google Web Elements:Google Web Elements allow you to easily add your favorite Google products onto your own website.
- Google
Web Toolkit:Google
Web Toolkit (GWT) is a development toolkit for building and optimizing
complex browser-based applications. GWT is used by many products at
Google, including Google Wave and Google AdWords. It’s open source,
completely free, and used by thousands of developers around the world.
- Google Website Optimizer:
Google’s free website testing and optimization tool, allows you to
increase the value of your existing websites and traffic without
spending a cent. Using Website Optimizer to test and optimize site
content and design, you can quickly and easily increase revenue and ROI
whether you’re new to marketing or an expert.
- Google Closure Tools: The Closure tools help developers to build rich web applications with JavaScript that is both powerful and efficient.
- Google Open Source Programs:
The Open Source Programs Office at Google handles both internal open
source compliance and external outreach programs, including source
release, open source infrastructure, the Google Summer of Code and much
more.
- Google Visualization API:Google
Provides several tools for making data more comprehensible. Special
URLs can be used to embed graph and chart images in users’ own web
pages.
- PubSubHubbubEasily
turn existing Atom and RSS feeds into real-time streams. PubSubHubbub
is a simple, open, server-to-server publish/subscribe protocol as an
extension to Atom and RSS.
Social Responsibility (3 Services/Products)
- Google.org:Google.org
is the charitable arm of Google. To fund the organization, Google
granted them 3 million shares during their initial public offering.
Google.org’s 3 million shares have an approximate value of about $1
billion. Google has also pledged to contribute one percent of their
annual profits to their charitable organizations.
- RechargeIT:RechargeIT
is an effort within Google.org that aims to reduce CO2 emissions, cut
oil use, and stabilize the electrical grid by accelerating the adoption
of plug-in electric vehicles.
- RE<C:RE<C
(Renewable Energy Cheaper Than Coal), a project that will invest
upwards of several hundred million dollars in order to produce renewable
energy at a profit from wind and solar sources, particularly solar
thermal energy. RE
- Google Powermeter:Google PowerMeter is a software application being developed by Google.org to help consumers track their home electricity
usage.
- Google Flu
TrendsGoogle
launched Google Flu Trends after finding a close relationship between
how many people search for flu-related topics and how many people
actually have flu symptoms. Google Flu Trends may be able to detect
influenza outbreaks earlier than other systems because it estimates flu
activity in near real time.
- Google
Nonprofits:
This site features ideas and tutorials for how you can use Google tools
to promote your non-profit work, raise money and operate more
efficiently.
- Trendalyzer / Gapminder:
Trendalyzer is a software for animation of statistics that was
initially developed by Hans Rosling’s Gapminder Foundation in Sweden and
acquired by Google Inc. in March 2007. The current beta version is a
Flash application that is preloaded with statistical and historical data
about the development of the countries of the world.
Other (4 Services/Products)
- Official
Google Blog: Insights from Googlers into Google’s prodcts, technology and the Google culture.
- Google
Ventures:
Google Ventures is the venture capital investment arm of Google Inc.
that makes strategic investments in technology companies. Google
Ventures seeks to invest in start-up companies in a variety of fields
ranging from Internet, software, and hardware to clean-tech, bio-tech,
and health care.
- Google Jobs: Google’s recruitment website.
- Google US Puzzle Championship: A national online competition to identify America’s most logical minds.
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